Adobe announced today a version of Photoshop available on the web at no charge, or at least for now. Adobe Photoshop Express which was released as beta today takes a step for Adobe of bringing applications online which some other companies have been doing for a few years, including Google.
I did the test drive and played around a little bit finding the adjustments offered are preset and quite standard but as a tool to help users become more familiar with the Photoshop name it may be good for Adobe. Most people I know hear Photoshop and think of a huge product which is confusing and for photographers or graphic designers. While it may be true this is the target audience for the full blown version, Adobe does have their successful Elements program and introducing users to the world of Photoshop may help the marketing for this product. As more and more users obtain a digital camera the demand for tools for an average photographer will start to increase and Adobe is trying to get into this mix. The one problem I have with online applications is the fact they are online, and you are limited to usage in particular locations. Additionally if you decide to work at a location with WiFi who knows what type of connection speed they may have as well.
Since this product is in beta at this time, Adobe also is looking for your feedback as well of how to improve the product moving forward. I recommend giving the product a test drive and see what this new option brings to the consumer market. As a photographer I always find it necessary to keep up on new products in both targeted for the professional and consumer as you never know who will be asking you a question once they find out you are a photographer and what it could lead to in the future.